Market Analysis for axxessio Voice Strategy
Published:
Role: Technology Consultant
Client: axxessio GmbH (Internal Study)
Sector: Voice Assistant
Duration: March 2019 – August 2019
🎯 Objective
The goal of this market research was to address three key strategic questions to support axxessio’s positioning and expansion in the voice assistant sector:
- Q1: What does voice mean for axxessio?
- Q2: Where do we stand as a company in a competitive market of voice?
- Q3: How do we want to target the relevant market of voice?
🛠 Responsibilities
- Explored speech and voice AI technologies.
- Identified market opportunities in voice and speech recognition.
- Analyzed industry outlook and segmentation of the voice market.
- Researched landscape of voice solution providers in Germany and globally.
- Conducted a competitive analysis of top voice players in Germany.
- Mapped voice assistant use cases and created go-to-market strategies.
📈 Impact
This internal study helped axxessio identify:
- Strategic positioning in the German voice market.
- Competitive strengths and gaps.
- Tactical entry points and marketing approaches in B2B and B2G sectors.